Many buyers ask me what to write in their cover letter. I sometime send cover letter samples so they can pull some ideas and inspiration from them. The best advice for writing a cover letter is Write From the Heart. The most powerful message comes from speaking in your own unique voice.
Good writing is rewriting. Be as specific as you can. Try to focus on yourself and the property. Here are a few questions to get some ideas started:
Why do you want to buy this property?
Why do you want to live in this area?
What is your reason for buying a property right now?
Where have you lived in the past and how does that compare to here?
How does being at the property make you feel?
How will you live in the property once you own it?
I usually have my clients send me the coverletter once they have written a draft to review it. A second pair of eyes will be able to see the cover letter draft fresh to look for any spelling mistakes, or confusing sentences, or add some specific details where needed. I might make some edits and then return to the buyer for a final look-over and edit- once they are happy with it I get their OK and send it.